One of the fastest and simplest ways for businesses to attract new customers is by using article marketing. It involves writing articles based around a topic related to the business’ product or service. Before you use article marketing, there are a few things you should keep in mind. The article below will give you advice on article marketing.
Keep it short and sweet. Your content should not be full of rambling sentences, or you may lose the attention of the person you need most- your reader! While telling stories are a great way to get your reader involved and comfortable, you shouldn’t alienate them by forcing them to read a biography. Get to the point!
Make sure that every article you provide is full of useful, interesting information. Remember that search engine bots may read for keywords, but people read for interest and entertainment or because they are trying to find something out! Your articles should have fresh, timely information about subjects people are interested in.
Be sure your article is both useful and accurate. Check your information before you submit your article. You do not want to post outdated or incorrect information or else you risk losing your reliability and credibility. Invalid information is a key issue that is found mostly in articles posted on disreputable article directories.
Check out your competition. To ensure that you will be gaining readers, research those blogs and websites that offer similar articles to your own. Find out what they are doing, and figure out a way to do it better. Giving a reader something that they cannot anywhere else is a sure way to keep them coming back to you.
Tell a personal story. Readers love learning more about the writer of an article, so if you can slip a personal story with relevancy into your article, do it! It makes your readers feel as if you are more trustworthy, since you are open to sharing your own stories with them.
Make certain that you submit high numbers of articles. Consistently post your content to blogs. If you desire to promote one keyword, you should submit a lot of articles that contain it. Most keywords are now highly competitive. To counter this, you must provide at a minimum five articles to various directories and at least ten to different public blog networks. You should then make fifty posts on private blog networks to secure a high ranking.
Keyword research tools are powerful aids in any article marketing campaign, but they should not be purchased. While keyword research tools and services are available for sale – most costing over 100 dollars – the experienced article writer does not need to spend money. The free tools available online (many from search engines themselves) are more than adequate for the article writer’s needs.
In article marketing, aside from good headlines that grip your audience, you need to have great titles. It’s these titles that alert the readers to both the subject of the article and why they should read it. Try keeping your titles catchy and memorable, just don’t go overboard with them.
When thinking of topics for articles, try to write about solutions to issues that people might have. If you help someone with a problem, then they are more likely to seek you out in the future.
Identify your target audience before beginning article marketing. Having a clear understanding of who you are writing for will make it easier to customize your article to their needs and interests.
Put a lot of thought into your articles so that they will capture the attention of the reader. Article marketing is a competitive space, so you have to get yourself noticed.
Search out the popularity of your keywords before posting your articles or before writing them. It may be that the main keyword you were to focus on is incredibly popular and as such hard to rank in. Try finding a related but slightly less popular keyword, and retool your article to use the new less competitive keyword. A quality piece on a less popular keyword will rise in the ranks much faster than an article with a keyword that everyone is trying to rank with.
Always make sure to proofread your article many times. Don’t allow your articles to be the low-quality type of web content people complain about. Read over your writing for spelling and grammar errors, and be sure that the information you send out is accurate; readers will stop trusting you if you use faulty information.
Posting articles in directories makes it easy to direct others to writing samples that showcase your expertise as a writer in your niche. This can be helpful in getting writing offers as well as building traffic to your own web site or blog. Make sure your content is top notch and conveys valuable knowledge of the topic for best results.
When you are linking from your article back to your blog, don’t just have the link lead back to your home page. Instead, link back to a blog post about the subject of your article. By having links to many different pages on your blog, the search engines will give your article a higher rank.
Be very simple when it comes to language and the construction of your sentences. If things are much too difficult for the average user to understand, then it is likely that they will not want to read too much of what you have to say. Be informative without being too wordy.
People do not want to read long, drawn-out articles, so make sure you present your information in a succinct way. Your writing should be clear and straightforward. Do not use an excessive amount of technical jargon and be sure to get rid of any words that do not contribute to your general point.
As stated before, article marketing is one of the simplest and fastest ways for businesses to attract new customers. Article marketing uses articles written by businesses that feature a topic relative to their product. There are a few things you should remember when using article marketing, and if you remember the advice from this article, then you can put article marketing to good use.