The only difference between you and an online marketing expert is experience. This is something you can gain over time and with the right information, so never think that you cannot succeed online. Use these article marketing tips to learn how to effectively and efficiently, drive traffic to your products.
When writing about products you’re selling, put the keywords away and just go for a legitimate description. You can always tag the page with a keyword for SEO purposes, but your customers want to read real information about the product. They need to know if it’s worth buying, and seeing a poorly written, keyword-stuffed fluff piece is going to turn them off.
Identify your audience and tailor your content and ads to this market niche. Change ads every now and then and experiment with different versions and styles. It takes some time to find what is the best fit, but it is worth it.
Be mindful of where you host your articles. Google recently changed its algorithm to penalize “low quality content farms.” Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.
It’s amazing to see how far your article goes online when you market it. This is positive since articles will have working links that go back to the original author’s site. Links that work can boost search engine indexing and help attract new readers. Having missing or broken links in your articles defeats the whole purpose of this type of marketing.
Get rid of your word counting software. Focus your writing on thorough explanations and information and including only the content you find the most important. If your article is longer or shorter than you originally intended, that is allowable. Keep content heavy, and your word count will not matter as much.
Don’t use article spinners. You are submitting articles for people to read, and you should have people write them. There is no machinery in existence that can write prose in a way that is not obviously artificial. Be professional and have respect for your prospective customers by hiring human beings to rephrase your articles. By hiring good writers, you will get fresh viewpoints and unique content that you could not get from any kind of software.
As an article marketer, you might find that you need to invest a little money, but what you really need to invest is your time. So if you do not have enough free time on your hands to devote to making sure your work is great, then you probably shouldn’t get started on marketing in the first place.
A lot of articles you write are not going to be effective, but that doesn’t mean you should delete them or hide from them. As long as you’re proud of them and they contain good grammar and good information, leave them hanging around. You might be able to use them one day for something.
Make sure you really explore the topic of your article instead of using it just as a vehicle for promotion. Readers can spot a self serving marketing article masquerading as a real piece of content in a heartbeat and so can publishers. Keep the content informative and the marketing to a minimum.
You can use popular article sites like Ezine to post unique well-written articles related to your business. You will increase the amount of links to your site and give yourself better reputation in your field. Make sure the article contains useful information and is not just a long advertisement! Always include your bio info with a link to your chosen page, include a 2 to 3% ratio of relevant keywords.
Check out how your articles are doing once submitted to the directories. Analytics can provide a clearer picture about your visitors and their behaviors. This can be used to guide your decisions regarding what types of content to provide. Then, you can write articles that focus on those subjects.
Maximize your exposure with article directories. Posting articles on your own blog or site is great, but take note of how much traffic you get. It takes a lot of exposure to build up good traffic, and the fastest way to do that is placing good articles, with your site links in the author box, on the major article directory sites.
Never jump into an article without first deciding on a specific idea. Even though you have a specific topic, without the exact focus your article may wander, offering little value to the reader. Readers will not be motivated to read your pieces, and therefore writing them becomes futile.
Write articles for highly targeted keywords that are relevant to your product, even if monthly searches are less than 500. These keywords will be used in searches by readers that are much more targeted potential buyers, even if they are a smaller crowd. Don’t leave these good keywords and customers out in the cold.
When you are sending out a query letter to a magazine, always address it to the right editor by name. You may get this from their internet site, but the information may be old. If so, you can call the magazine and ask the receptionist for the name. People in the know say it is important to have this name correct.
To get your articles out to a massive amount of publishers, consider an article distribution service. For a small fee, a distribution service will submit your work to thousands of different sites and directories. This is a great option for anyone who wants to make article writing a full time job.
Once you know how to drive traffic to the sites of your choice, you will begin to realize how to micromanage your business and streamline the entire process. By using the tips provided here, you can boost your productivity and begin to turn a profit in the business of online marketing, no matter what you’re marketing.
